{"id":1507,"date":"2020-02-21T15:06:07","date_gmt":"2020-02-21T15:06:07","guid":{"rendered":"https:\/\/vormats.com\/?p=1507"},"modified":"2023-10-17T09:34:20","modified_gmt":"2023-10-17T07:34:20","slug":"the-power-of-video","status":"publish","type":"post","link":"https:\/\/staging.vormats.com\/en\/blog\/the-power-of-video\/","title":{"rendered":"The Power of Video"},"content":{"rendered":"<p>Video is one of the most powerful communication tools out there and with good reason: video is more engaging, more memorable, and more popular among viewers than any other type of content. To give you some idea of just how important video can be for your company, we\u2019ve compiled a list of video statistics from studies around the web.<\/p>\n<p>Viewership of online video, and the sheer volume of video content online, is growing exponentially, as these stats demonstrate.<\/p>\n<ul>\n<li>\u00a078% of people watch videos every week, and 55% view online videos every day.<\/li>\n<li>\u00a0By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). (<a href=\"http:\/\/opt\/bitnami\/apache2\/htdocs.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\">Cisco<\/a>)<\/li>\n<li>\u00a0YouTube is the second most trafficked site, after Google. (<a href=\"http:\/\/opt\/bitnami\/apache2\/htdocs.alexa.com\/topsites\" target=\"_blank\">Alexa<\/a>)<\/li>\n<li>\u00a0One minute of video is worth 1.8 million words. (<a href=\"http:\/\/opt\/bitnami\/apache2\/htdocs.marketwired.com\/press-release\/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm\" target=\"_blank\">Forrester Research<\/a>)<\/li>\n<li>\u00a0Users view more than 500 million hours of video each day on YouTube. (<a href=\"http:\/\/opt\/bitnami\/apache2\/htdocs.businessinsider.com\/google-ceo-says-youtube-viewers-watch-hundreds-of-video-hours-a-day-2016-2\" target=\"_blank\">Business Insider<\/a>)<\/li>\n<li>\u00a059% of executives say they would rather watch a video than read text. (<a href=\"http:\/\/opt\/bitnami\/apache2\/htdocs.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\">Wordstream<\/a>)<\/li>\n<li>\u00a055% of people pay close attention when consuming videos \u2014 more than all other types of content. (<a href=\"https:\/\/research.hubspot.com\/reports\/the-future-of-content-marketing\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a>)<\/li>\n<li>\u00a0In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (<a href=\"https:\/\/opt\/bitnami\/apache2\/htdocs.bluecorona.com\/blog\/video-marketing-statistics-must-see\/\" target=\"_blank\">Blue Corona<\/a>)<\/li>\n<li>\u00a051% of all video plays are on mobile devices. (<a href=\"https:\/\/opt\/bitnami\/apache2\/htdocs.slideshare.net\/AdelieStudios\/the-top-17-video-marketing-statistics-for-2017\" target=\"_blank\">Adelie Studios<\/a>)<\/li>\n<li>\u00a0Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (<a href=\"https:\/\/opt\/bitnami\/apache2\/htdocs.wirebuzz.com\/video-marketing-statistics\/\" target=\"_blank\">Wirebuzz<\/a>)<\/li>\n<\/ul>\n<p>Wow, that\u2019s a lot of information!! And while there are a few caveats, most people are more than happy to consume knowledge and information via video, but many people don\u2019t feel they have the time or budget to create video content! That\u2019s where we from Vormats can help! With Vormats\u00a0it\u2019s easy to create user generated videos for professional communications. Interested? Contact us at <a href=\"&#109;&#x61;i&#108;&#x74;o&#x3a;&#x68;&#101;&#x6c;l&#111;&#x40;v&#111;&#x72;&#109;&#x61;t&#115;&#x2e;c&#111;&#x6d;\">&#x68;&#x65;&#x6c;&#x6c;&#x6f;&#x40;&#x76;&#x6f;&#x72;&#x6d;&#x61;&#x74;&#x73;&#x2e;&#x63;&#x6f;&#x6d;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Video is one of the most powerful communication tools out there and with good reason: video is more engaging, more memorable, and more popular among viewers ...","protected":false},"author":1,"featured_media":10392,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":"","seoaic_article_subtitles":[]},"categories":[3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1507"}],"collection":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/comments?post=1507"}],"version-history":[{"count":5,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1507\/revisions"}],"predecessor-version":[{"id":12556,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1507\/revisions\/12556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/media\/10392"}],"wp:attachment":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/media?parent=1507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/categories?post=1507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/tags?post=1507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}