{"id":1482,"date":"2020-02-21T14:44:08","date_gmt":"2020-02-21T14:44:08","guid":{"rendered":"https:\/\/vormats.com\/?p=1482"},"modified":"2023-09-28T14:16:26","modified_gmt":"2023-09-28T12:16:26","slug":"subtitles-to-maximise-engagement","status":"publish","type":"post","link":"https:\/\/staging.vormats.com\/en\/blog\/subtitles-to-maximise-engagement\/","title":{"rendered":"Subtitles to maximise engagement"},"content":{"rendered":"<h4>Spoiler: 80% of all videos are muted.<\/h4>\n<p><iframe loading=\"lazy\" title=\"Importance of subtitles\" src=\"https:\/\/player.vimeo.com\/video\/329066456?h=2c357103bb&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Why are subtitles important on LinkedIn?<\/p>\n<ul>\n<li>70\u201380% of all consumers mute their videos.<\/li>\n<li>In the Netherlands, 1:12 people are hearing impaired, that is 1,5 million people.<\/li>\n<li>People comprehend the message better when they can read and listen at the same time.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Spoiler: 80% of all videos are muted. Why are subtitles important on LinkedIn? 70\u201380% of all consumers mute their videos. In the Netherlands, 1:12 people a...","protected":false},"author":1,"featured_media":3780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","footnotes":"","seoaic_article_subtitles":[]},"categories":[3],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1482"}],"collection":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/comments?post=1482"}],"version-history":[{"count":1,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions"}],"predecessor-version":[{"id":12110,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/posts\/1482\/revisions\/12110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/media\/3780"}],"wp:attachment":[{"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/media?parent=1482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/categories?post=1482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.vormats.com\/en\/wp-json\/wp\/v2\/tags?post=1482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}